Bell Yard Communications’ founder and director, Melanie Riley, was quoted in the UK’s financial newspaper, Financial News, alongside other PR gurus, on the importance of championing racial diversity in companies that have come out in support of the #BlackLivesMatter movement.
Engaging on race? You’ve got to do more than add a hashtag
“Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent.”
The white words flash across a black screen. A sombre piano plays in the background. Alongside the tweet, Nike says: “Let’s all be part of the change.”
The killing of a 46-year-old black man, George Floyd, pinned beneath three police officers in Minneapolis on 25 May has sparked anger around the world. The surge in protests since have created an urgency around conversations about race and inequality, bringing them to the fore and eclipsing the Covid-19 pandemic headlines.