UBS Imbroglio Offers PR Lessons

UBS Imbroglio Offers PR Lessons

“Good news travels fast,” the saying goes, “and bad news travels even faster.” That addendum may sound pessimistic, but it has never been more true than it is now when it comes to PR and companies in crisis. Given today’s global business environment and lightning-quick communications, news of a corporate public relations crisis can hopscotch from one continent to another in minutes, causing lasting harm in multiple locations without careful management.

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