Judgements of serious consequences in the court of public opinion

Professional article of CLCA partner Roland Binz in the daily newspaper “Der Bund”, Switzerland (only available in German). The article is analysing the increasing influence of public opinion verdicts on the reputation of involved companies and leading figures.

UBS Imbroglio Offers PR Lessons

“Good news travels fast,” the saying goes, “and bad news travels even faster.” That addendum may sound pessimistic, but it has never been more true than it is now when it comes to PR and companies in crisis. Given today’s global business environment and lightning-quick communications, news of a corporate public relations crisis can hopscotch from one continent to another in minutes, causing lasting harm in multiple locations without careful management.